Although a tiny book, it’s a treasure. First published in 1968, Og Mandino’s classic remains an invaluable guide to building a philosophy of salesmanship. Mandino’s clear, simple writing style supports his purpose: to make the principles of effective salesmanship known to a wider audience. Written as a parable set in the time just prior to Christianity, the book weaves mythology with good, sound business sense resulting in a memorable and charming lesson in the craft of sales.